TY  - BOOK
AU  - Varshney, R K
AU  - Gupta, S L
TI  - Marketing Management
SN  - 9788170147589
U1  - 658.8  VAR 
PY  - 2004///
CY  - New Delhi
PB  - Sultan Chand & Co.
KW  - Management of Marketing
ER  -