TY - BOOK AU - KAPOOR, JAGADEEP TI - 27 Brand Practices: twenty seven action packed strategies for building winning brands SN - 1403924015 U1 - 658.827 KAP PY - 2004/// CY - New Delhi PB - Macmillan India Ltd., NewDelhi KW - Brand KW - Practices KW - action KW - brands KW - building KW - packed KW - seven KW - strategies KW - twenty KW - 27 N1 - Brand Management(658.827) ER -