TY  - BOOK
AU  - KAPOOR, JAGADEEP
TI  - 27 Brand Practices: twenty seven action packed strategies for building winning brands
SN  - 1403924015
U1  - 658.827  KAP 
PY  - 2004///
CY  - New Delhi
PB  - Macmillan India Ltd., NewDelhi
KW  -  Brand
KW  -  Practices
KW  -  action
KW  -  brands
KW  -  building
KW  -  packed
KW  -  seven
KW  -  strategies
KW  -  twenty
KW  - 27
N1  - Brand Management(658.827)
ER  -