TY  - BOOK
AU  - Jain, Subhash
TI  - Marketing Strategy: Planning, Implementation and Control
SN  - 9788131505434
U1  - 658.802 JAI 
PY  - 2004///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
KW  - Planning,
KW  - Strategy
ER  -