TY  - BOOK
AU  - BELCH, GEORGE E
AU  - BELCH, MICHAL, A
AU  - PURANI, KEYOOR
TI  - Advertising and Promotion: An Integrated Marketing Commmunications Perspective
SN  - 9780070144965
U1  - 659.1  BEL 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Commmunications
KW  -  Integrated
KW  -  Marketing
KW  -  Perspective
KW  -  Promotion
KW  - Advertising
KW  - Advertising & public relations(659)
ER  -