TY  - BOOK
AU  - ANDERSON, JAMES C
AU  - NARUS, JAMES A
TI  - Business Market Management: Understanding Creating and Delivering Value
SN  - 9788131708064
U1  - 658.804  AND 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  -  Creating
KW  -  Delivering
KW  -  Management
KW  -  Market
KW  -  Understanding
KW  - Business
KW  - Management of Marketing
ER  -