TY  - BOOK
AU  - Sherlekar, S A
AU  - Reddy, P N
AU  - Appannaiah, H R
TI  - Essentials of Marketing Management
SN  - 8174938656
U1  - 658.8 SHE 
PY  - 1993///
CY  - Mumbai
PB  - Himalaya Publishing House
ER  -