TY  - BOOK
AU  - ICFAI CENTER FOR MANAGEMENT RESEARCH
TI  - Services Marketing
SN  - 8131402800
U1  - 658.8  ICF 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI University Press
KW  -  Services
KW  - Marketing
N1  - Management of Marketing
ER  -