TY  - BOOK
AU  - Belch, Georgr E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9780070144965
U1  - 659.1 BEL 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGrawhill Education Private Limited
ER  -