TY  - BOOK
AU  - O''GUINN, THOMAS C
AU  - ALLEN, CHRIS T
AU  - SEMENIK, RICHARD J
TI  - Advertising and Integrated Brand Promotion
SN  - 8131501582
U1  - 659.1  OGU 
PY  - 2007///
CY  - Australia
PB  - Thomson South-Western
KW  -  Brand
KW  -  Guide
KW  -  Integrated
KW  -  Promotion
KW  - Advertising
N1  - Advertising & public relations(659)
ER  -