TY  - BOOK
AU  - ZEITHAML, VALARIE A
AU  - BITNER,  MARY JO
TI  - Services Marketing: Integrating customer focus across the firm
SN  - 0070530424
U1  - 658.8  ZEI 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Services-industries marketing
KW  - Customer services
N1  - Management of Marketing
ER  -