TY  - BOOK
AU  - HAWKINS, DEL I
AU  - BEST, ROGER J
AU  - CONEY, KENNETH A
AU  - MOOKERJEE, AMIT
TI  - Consumer Behavior: Building marketing strategy
SN  - 0070600864
U1  - 658.8342  HAW 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Building
KW  -  Consumer
KW  -  marketing
KW  -  strategy
KW  - Behavior
N1  - Consumer behaviour
ER  -