TY  - BOOK
AU  - Kotler,Philip
AU  - Fahey,Liam
AU  - Somkid Jatusripitak.
TI  - The new competition
SN  - 0136120784
AV  - HF5415.12.J3 K68 1985
U1  - 382/.0952 19
PY  - 1985///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Japan
KW  - Export marketing
N1  - Includes index; Bibliography: p. 268-281
ER  -