TY - BOOK AU - Aaker,David A. TI - Strategic market management SN - 0471177431 (pbk. : alk. paper) AV - HF5415.13 .A23 1998 U1 - 658.8 AAK 21 PY - 1998/// CY - New York PB - J. Wiley & Sons KW - Marketing KW - Management N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/description/wiley031/98016155.html UR - http://www.loc.gov/catdir/toc/onix02/98016155.html ER -