TY  - BOOK
AU  - Kaynak,Erdener
TI  - Global Business: Four key marketing strategies 
SN  - 1560242485 (alk. paper)
AV  - HF1416 .G55 1993
U1  - 658.84 KAY 20
PY  - 1993///
CY  - New York
PB  - International Business Press
KW  - Export marketing
KW  - Management
KW  - Intercultural communication
N1  - Includes bibliographical references and index
ER  -