TY - BOOK AU - Hair,Joseph F. TI - Essentials of marketing research SN - 9780073404820 (alk. paper) AV - HF5415.2 .E894 2010 U1 - 658.83 HAI 22 PY - 2010/// CY - New York, NY PB - McGraw-Hill Irwin KW - Marketing research N1 - Includes bibliographical references and index ER -