TY - BOOK AU - Buskirk,Bruce D. AU - Lavik,Molly TI - Entrepreneurial marketing: real stories and survival strategies SN - 0324158637 AV - HF5415 .B7777 2004 U1 - 658.8 BUS 22 PY - 2004/// CY - Mason, Ohio PB - Thomson, South-Western KW - Marketing KW - Entrepreneurship N1 - Includes bibliographical references and index ER -