TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems : Cases and comments: cases and comments
SN  - 0130277762
AV  - HF5415.135 .K47 2007
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -