TY - BOOK AU - Peter,J.Paul AU - Olson,Jerry C. TI - Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson SN - 0072864877 (alk. paper) AV - HF5415.3 .P468 2005 U1 - 658.8342 PET 22 PY - 2005/// CY - New York PB - McGraw-Hill KW - Consumer behavior KW - Marketing N1 - Various multi-media instructional materials are available to supplement the text UR - http://www.loc.gov/catdir/description/mh051/2003071083.html UR - http://www.loc.gov/catdir/toc/mh041/2003071083.html UR - http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html ER -