TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing 
SN  - 0324185103
AV  - HF5415 .B53 1998
U1  - 658.8 BOO 21
PY  - 2004///
CY  - Australia
PB  - Thomson-south western
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -