TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Basic marketing research 
SN  - 0030540178
AV  - HF5415.2 .C49 1991
U1  - 658.83 CHU 20
PY  - 1992///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing research
N1  - One "statistics command summary" chart inserted; Includes bibliographical references and index
ER  -