TY - BOOK AU - Churchill,Gilbert A. AU - Brown, Tom J AU - Suter, Tracy A TI - Basic marketing research SN - 1439041393 AV - HF5415.2 .C49 1991 U1 - 658.83 CHU 22 PY - 2010/// CY - Australia PB - South-western/cengage learning KW - Marketing research N1 - One "statistics command summary" chart inserted; Includes bibliographical references and index ER -