TY  - BOOK
AU  - Enis, Ben M.
AU  - Cox,Keith Kohn
TI  - Marketing classics : A selection of influential articles:  
SN  - 0205113796 (pbk.)
AV  - HF5415 .M29748 1988
U1  - 658.8 19
PY  - 1988///
CY  - [Boston]
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographies and index
ER  -