TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research : online research applications: SN - 0130351350 AV - HF5415.2 .B779 2003 U1 - 658.8/3 21 PY - 2003/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - SPSS for Windows KW - Marketing research N1 - "SPSS student version 11.0 for Windows"--CD-ROM; Includes bibliographical references (p. 611-628) and index ER -