TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management : Knowledge and skills
SN  - 0256226334
AV  - HF5415.13 .P387 1998
U1  - 658.8 21
PY  - 1998///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -