TY  - BOOK
AU  - Berkowitz, Eric N.
TI  - Marketing 
SN  - 0073656453 (alk. paper)
AV  - HF5415 .M29474 2000
U1  - 658.8 21
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -