TY  - BOOK
AU  - Kerin, Roger A.
TI  - Marketing
SN  - 0072410752
AV  - HF5415 .M29474 2003
U1  - 658.8 21
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 682-710) and indexes
ER  -