TY  - BOOK
AU  - Aldrich,Douglas F.
TI  - Mastering the Digital Marketplace: practical strategies for competitiveness in the new economy 
SN  - 0471345466 (alk. paper)
AV  - HF5548.32 .A43 1999
U1  - 658.872 ALD 21
PY  - 1999///
CY  - New York
PB  - Wiley
KW  - Electronic commerce
KW  - Intellectual property
KW  - Internet marketing
KW  - Computer graphics equipment industry
KW  - Case studies
N1  - Includes bibliographical references (p. 303-307) and index
UR  - http://www.loc.gov/catdir/bios/wiley044/99026880.html
UR  - http://www.loc.gov/catdir/description/wiley037/99026880.html
UR  - http://www.loc.gov/catdir/toc/onix01/99026880.html
ER  -