TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research: methodological foundations 
SN  - 0030055326
AV  - HF5415.2 .C5 1987
U1  - 658.83 CHU 19
PY  - 1987///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -