TY  - BOOK
AU  - Percy,Larry
TI  - Marketing research that pays off: case histories of marketing research leading to success in the marketplace 
SN  - 1560249498 (alk. paper)
AV  - HF5415.2 .M3584 1997
U1  - 658.83 PER 20
PY  - 1997///
CY  - New York
PB  - Haworth Press
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -