TY  - BOOK
AU  - Hoffman,K.Douglas
TI  - Marketing: best practices 
SN  - 0030349990
AV  - HF5415 .M297453 2003
U1  - 658.8HOF 21
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -