TY - BOOK AU - Nickels,William G. AU - Wood,Marian Burk TI - Marketing: relationships, quality, value SN - 1572591447 AV - HF5415 .N473 1997 U1 - 658.8 NIC 21 PY - 1997/// CY - New York PB - Worth Publishers KW - Marketing N1 - Includes bibliographical references and indexes ER -