TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Taylor,James R.
TI  - Marketing research: an applied approach 
SN  - 0079122523 (alk. paper)
AV  - HF5415.2 .K53 1996
U1  - 658.83 KIN 20
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing
KW  - Management
ER  -