TY  - BOOK
AU  - Fisk,Raymond P.
AU  - Grove,Stephen J.
AU  - John,Joby
TI  - Interactive services marketing 
SN  - 0618312846 (pbk.)
AV  - HD9980.5 .F544 2004
U1  - 658.8 FIS 22
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -