TY  - BOOK
AU  - Silverstein,Michael J.
TI  - The $10 trillion prize: captivating the newly affluent in China and India 
SN  - 9781422187050 (alk. paper)
AV  - HC430.C6 .A13 2012
U1  - 658.840951 SIL 23
PY  - 2012///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Consumers
KW  - China
KW  - India
KW  - Affluent consumers
KW  - Attitudes
N1  - Includes bibliographical references
ER  -