TY  - BOOK
AU  - Berkowitz [et.al]
TI  - Marketing
SN  - 0256206155
U1  - 658.8 BER 
PY  - 1996///
CY  - N.A.
PB  - South-Western Thomson Learning
N1  - Ch- 7 Organizational Markets and Buying Behavior
Ch- 8 Collecting and Using Information
Ch-9 Marketing Segmentation, Targeting & Positioning
ER  -