TY  - BOOK
AU  - Berkowitz [et.al]
TI  - Marketing
SN  - 0256206155
U1  - 658.8 BER 
PY  - 1996///
CY  - N.A.
PB  - South-Western Thomson Learning
N1  - Ch- 19 Integrated Marketing Communication, Sales Promotion and Public Relation
Ch- 20 Advertising
Ch- 21 The Strategic Marketing Process
ER  -