TY  - BOOK
AU  - Boone
AU  - Kurtz
TI  - Contemporary Marketing: Case Studies 3
SN  - 0030314372
U1  - 658.8 BOO 
PY  - 2001///
CY  - USA
PB  - Harcourt Inc.
N1  - 11.Pfizer/Viagara
12. Parker Bros/ Monopoly
13. Radio Shack/ Sprint
14. Wine.com
ER  -