TY  - BOOK
AU  - Bearden
TI  - Marketing
SN  - 0072539119
U1  - 658.8 BEA 
PY  - 2004///
CY  - USA
PB  - MC-Graw Hill
N1  - 7. Marketing Segmentation and targeting
8. Product Services, concepts and strategy
9. Developing new product and services 
10. Product and services strategy
11. Pricing Concept
12. Price determination and Pricing strategy
13. Marketing Channels
14. Retailing
ER  -