TY - BOOK AU - Bearden TI - Marketing SN - 0072539119 U1 - 658.8 BEA PY - 2004/// CY - USA PB - MC-Graw Hill N1 - 15. Wholesaling and logistics management 16. An Overview of marketing communication 17. Advertising and public relation 18. Consumer and Trade sales promotion 19. Personal Selling and sales management 20 Direct Marketing Communications ER -