TY  - BOOK
AU  - Perreault
AU  - McCarthy
TI  - Essentials of Marketing: A Global Managerial Approach
SN  - 0072467274
U1  - 658.8 PER 
PY  - 2003///
CY  - USA
PB  - Mc-Graw Hill
N1  - 1. Introduction to the study of marketing
2. Global Auto Makers battle for their share of the luxury car market
3. Deere and company response to market oppurtunities
ER  -