TY  - BOOK
AU  - Perreault
AU  - McCarthy
TI  - Essentials of Marketing: A Global Managerial Approach
SN  - 0072467274
U1  - 658.8 PER 
PY  - 2003///
CY  - USA
PB  - Mc-Graw Hill
N1  - 4. Market Diversity, Segmentation and targeting
5. Business to Business Marketing at Cummins Engine Company
6. Gathering Marketing Information
ER  -