TY  - BOOK
AU  - Perreault
AU  - McCarthy
TI  - Essentials of Marketing: A Global Managerial Approach
SN  - 0072467274
U1  - 658.8 PER 
PY  - 2003///
CY  - USA
PB  - Mc-Graw Hill
N1  - 7. Product Management at Hillerich and Bradsby
8. Polk Audio
9. Getting the product to the consumer
10 Telxon Corporation
ER  -