TY  - BOOK
AU  - Perreault
AU  - McCarthy
TI  - Essentials of Marketing: A Global Managerial Approach
SN  - 0072467274
U1  - 658.8 PER 
PY  - 2003///
CY  - USA
PB  - Mc-Graw Hill
N1  - 15. Advertising- the global cola wars'
16. Factors in the successful pricing decision
17. Services Marketing

ER  -