TY - BOOK AU - Kerin [et. al.] TI - Marketing SN - 0072468955 U1 - 658.8 KER PY - 2003/// CY - USA PB - Mc- Graw Hill N1 - 5. Ken Davis Products Inc. 6. Lands' End 7. CNS Breathe Rights strips 8. Ford Consulting group Inc 9. Nokia ER -