TY  - BOOK
AU  - Kerin [et. al.]
TI  - Marketing
SN  - 0072468955
U1  - 658.8 KER 
PY  - 2003///
CY  - USA
PB  - Mc- Graw Hill
N1  - 19. Fallon Worldwide
20. Reebok
21. America Online Inc
ER  -