TY  - BOOK
AU  - Kerin [et. al.]
TI  - Marketing
SN  - 0072468955
U1  - 658.8 KER 
PY  - 2003///
CY  - USA
PB  - Mc- Graw Hill
N1  - 22. Golden Valley Microwave Foods, Appendix D Alternate Video Case
ER  -