TY  - BOOK
AU  - Churchill, Gilbert A.
TI  - Basic Marketing Research
SN  - 003031707X
U1  - 658.8 GIL 
PY  - 2001///
CY  - USA
PB  - Harcourt Inc.
N1  - 4. Thorndike Sports Equipment Video Series
5. Sports Trading Card Focus Group
6. Marketing Research and Decision Support Systems
ER  -