TY  - BOOK
AU  - Zeithaml, Valarie A 
AU  - 
AU  - 
AU  - 
TI  - Services Marketing : Integrating Customer Focus Across the Firm
SN  - 9781259026812
U1  - 658.8 ZEI 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill
N1  - Management of Marketing
ER  -