TY  - BOOK
AU  - Clow, Kenneth E
AU  - Baack, Donald
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 9788131763292
U1  - 659.1 CLO 
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education
N1  - Advertising & public relations(659)
ER  -