TY  - BOOK
AU  - Panda, Tapan K 
AU  - Donthu, Navin
TI  - Marketing in the new global order: Challenges and opportunities
SN  - 8174465103
U1  - 658.8  MAR 
PY  - 2002///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing
N1  - Management of Marketing
ER  -